'CAN-SPAM Rule' Posts

The Regulatory Mix – Tuesday, February 12, 2019

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The Federal Trade Commission (FTC) announced today that it has completed its first review of the CAN-SPAM Rule, which establishes requirements for commercial e-mail messages and gives recipients the right to opt out of receiving them.  The FTC voted to keep the Rule with no changes.  The Rule requires that a commercial e-mail contain accurate header and subject lines, identify itself as an advertisement, include a valid physical address, and offer recipients a way to opt out of future messages.  Read More

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