Today’s Regulatory Mix: California Consumer Privacy Enforcement
California Consumer Privacy Enforcement
On July 1, 2020, the California Department of Justice began enforcing the California Consumer Privacy Act (CCPA), groundbreaking legislation that provides consumers rights over their personal information.
“Enforcement of the CCPA marks an enormous step for privacy protection in California, particularly at this time after the COVID-19 pandemic moved so much of our lives online. We’re happy to announce that we are seeing great progress with our CCPA enforcement, but there’s more work to be done, ”announced Attorney General Bonta. “Plain and simple: Exercise your rights under the CCPA. Any Californian is empowered to opt out of the sale of their personal information online. Consumers can also join our enforcement efforts with our new Data Privacy Protection Tool that allows anyone to notice a business that appears to be out of compliance with CCPA.”
The new online Consumer Privacy Tool allows consumers to directly notify businesses that do not have a clear and easy-to-find “Do Not Sell My Personal Information” link on their homepage. As part of the CCPA, businesses are required to have a link to their privacy policy on their website at the bottom of the homepage. Businesses that sell personal information about consumers must also include a “Do Not Sell My Personal Information” link on their websites or mobile apps. The tool guides consumers through the basic elements of the CCPA before generating a notification that the user can then email to the business. This email may trigger the 30-day period for the business to cure their violation of the law, which is a prerequisite to the Attorney General bringing an enforcement action.
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The Regulatory Mix, Inteserra’s blog of telecom related regulatory activities, is a snapshot of PUC, FCC, legislative,
and occasionally court issues that our regulatory monitoring team uncovers each day. Depending on their significance, some items may be the subject of an Inteserra Briefing.
